The concept of giving sartorial advice and
recommendations, correcting preconceived ways of etiquette, and changing
grooming habits may seem strange as a form of business, but is so important in
today’s image-oriented lifestyle.
First Impressions
This is what professional image consultants
do on a daily basis, be it an individual, a company or a branded item. Their
premise is on the principle that “what you see first with your eye is what
remains in the mind” principle, and they work very hard to ensure that is true.
Judging a person often takes just 10 to 20 seconds, and many people find it
very hard to change their initial perception except in very rare cases. This is
why image consultants strive to keep ensure that their clients send a positive
vibe to the public.
Changing Perceptions
The concept of changing the image of an
individual to be the brand ambassador of a product can be called personal branding coach Australia and other countries worldwide. These specialists work with an
individual to change their original image to something that is suitable to
their client. Positive advice on clothing, hairstyles, grooming, etc., can do a
lot to highlight a new modern image that should go down well with the target
audience, who may be prospective future customers of the brand being promoted.
Guidance Briefs
Improving a client’s dress sense, hairstyle,
and etiquette may not seem an obvious way to improve their image, but it has
been proved that it does project confidence and self-belief, which are
characteristics that personal image consultants are hoping to enshrine.
Understanding the client’s brief and working within the parameters set may seem
difficult, but with proper guidance and self-belief, it could work wonders for
the individual’s self-esteem and confidence and help to give their best of
their abilities.
